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Pricing

One intelligent platform. Flexible ways to pay.

Start with the platform and the people you already have. Add Voice AI, quality assurance and extra capacity as your campaigns need them. Prices exclude VAT.

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Two subscription lines. Everything else is usage.

Your monthly subscription covers the platform and the agents who work in it. Usage is billed on what your campaigns consume.

Subscription

Platform

R1,950/ month, per organisation

  • 2 admin or supervisor accounts
  • Campaigns and the dialler
  • Recordings and call outcomes
  • Dashboards and reporting

Licence

Human agents

R399/ active agent / month

An active agent logs in to production or handles customer calls in the month. Agents who are set up but inactive cost nothing.

Running 50 or more active agents? Volume pricing is available with a monthly commitment.

Estimate your subscription

Platform
R1,950
20 active agents × R399
R7,980
Monthly subscription
R9,930

Monthly subscription R9,930 excluding VAT for 20 active agents.

Excl. VAT. Telephony, Voice AI and AI QA usage are billed separately.

Usage, billed on what you use.

Rates depend on your configuration and are confirmed in your proposal before anything is activated.

  • Metered

    Voice AI

    Billed per Voice AI billable minute. The rate depends on the agent configuration you choose.

  • Metered

    AI Quality Assurance

    Billed per analysed minute, with spend caps and sampling so coverage matches your budget.

  • Metered

    AI Assistant

    Operational analysis and supported actions. Allowances are confirmed with your plan.

  • Metered

    Telephony

    Carrier minutes for your calls. Transfers and simultaneous call legs can add usage.

  • QuotedDeveloping

    Independent agents

    Quoted per booked hour. The quote includes the agent's pay and DialCru's service fee; no agent licence applies.

  • Quoted

    Enterprise

    Custom pricing for larger teams, volumes, security requirements, integrations and service commitments.

What appears on your invoice.

One platform, one invoice. Which lines you see depends on how you run your operation.

  • Own call centre

    Subscription

    Platform + active agents

    Usage and quotes

    Telephony, plus AI QA if you choose it

  • AI-first team

    Subscription

    Platform

    Usage and quotes

    Voice AI minutes and telephony

  • Capacity-first

    Subscription

    Platform

    Usage and quotes

    Quoted independent agent hours, plus telephony and QA

  • Hybrid operation

    Subscription

    Platform + active agents

    Usage and quotes

    Voice AI, AI QA and independent agent hours as you use them

What a minute means.

A call creates several kinds of minutes, and they aren't interchangeable. These are the units your proposal and invoice use.

Placed call
One outbound attempt. It may ring, fail, connect or transfer.
Connected minute
Time after the call is answered, while a person or AI agent is in the conversation.
Voice AI billable minute
The duration charged for Voice AI under your agreed terms.
Telephony minute
A carrier-billed minute. Transfers and simultaneous call legs can add more than one.
QA analysed minute
Audio or transcript duration evaluated by AI QA.
Booked agent hour
Accepted, paid time for an independent agent. Your quote states whether waiting, training and wrap-up are included.

No surprises

  • Set the limits

    Spending controls and balance visibility let you see usage before it adds up.

  • Prepaid or agreed credit

    Usage draws on a prepaid balance or a credit limit agreed in your proposal.

  • No double billing

    Independent agents don't need an agent licence, and QA included in a package isn't charged again.

Rounding, failed attempts, ring time, recordings and transfers are set out in your proposal and terms.

From a conversation to a confirmed proposal.

  1. 01

    Introduction

    Tell us about your team, campaigns and calling volumes in a 15-minute demo.

  2. 02

    Scoping

    We work out which components you need and the usage you expect.

  3. 03

    Pilot

    One measurable use case with a spend cap and an agreed success measure.

  4. 04

    Proposal

    You receive pricing, usage inclusions and billing units for your operation.

  5. 05

    Activation

    Services are activated once you've agreed the terms.

All pricing, usage inclusions, billing units and service availability are confirmed before activation.

Questions

Frequently asked questions.

What counts as an active agent?

An agent who logs in to production or handles customer calls during the month. Agents who are set up but inactive that month aren't charged.

Why aren't usage rates published?

Voice AI, QA and telephony rates depend on your configuration and call destinations. We confirm them in your proposal, before anything is activated.

Do prices include VAT?

No. Published prices exclude VAT.

How is Voice AI billed?

Per Voice AI billable minute. The rate depends on your configuration and is confirmed in your proposal before activation.

Is telephony included?

No. Carrier minutes are billed on usage. Transfers and simultaneous call legs can add usage, and your invoice shows them separately.

How is independent capacity priced?

It's quoted per booked hour. The quote includes the agent's pay and DialCru's service fee; telephony and QA are billed separately, and no agent licence applies.

Can we start with a pilot?

Yes. A pilot is one measurable use case with a spend cap and an agreed success measure. We scope it with you in your demo.

Your next-generation call centre is already within reach.

You don’t need to replace every agent, rebuild your business or commit to another expensive operating model. Start with your existing team. Introduce Voice AI where it makes sense. Add human capacity when you need it.

More control · More intelligence · More flexibility

Book Your 15-Minute DemoMeet the AI Assistant